How FPT Play plans to carry the World Cup across screens

FPT Play has announced that it will co-organise and exclusively broadcast the Heineken Pickleball World Cup 2026 in Vietnam. The national-team and individual competitions run in Da Nang from 30 August to 6 September across Tien Son, Tuyen Son and central venue clusters.

The company says its role extends beyond filming into event operations, content production, signal transmission and multi-platform distribution. America & Asia Connection Co., Ltd. and the Da Nang Pickleball Federation are named as fellow organisers.

TV

SmartTV app

Mobile

SmartMobile

Device and web

FPT Play Box · fptplay.vn

From signal production to the viewing experience

FPT Play says co-organising gives it more control over picture, sound and consistency as the feed moves across devices. The intended result is that viewers away from the venues can switch between TV, mobile, web and Box while following the same production.

The company also outlines AI-supported personalisation, additional viewing angles, statistics and supporting features. These are capabilities described by FPT Play; the actual feature set for each match needs confirmation when detailed transmission information is released.

Part of a wider pickleball strategy

At the same time, FPT Play announced exclusive live rights in Vietnam for PPA Tour Asia 2026. Pairing the World Cup with the PPA Tour Asia series indicates a pickleball programming strategy extending beyond one event.

What viewers still need to check

• The detailed transmission schedule and which matches are live.
• Whether coverage is free to view or requires an FPT Play subscription.
• Supported devices and sign-in requirements at transmission time.

The source confirms the distribution platforms but does not provide match-by-match times, package pricing or international availability. PickleballVietnam will publish those details only after FPT Play or the organisers issue an official update.